{"id":2,"date":"2026-07-09T07:47:08","date_gmt":"2026-07-09T07:47:08","guid":{"rendered":"https:\/\/rumenstephanov.eu\/?page_id=2"},"modified":"2026-07-30T15:42:32","modified_gmt":"2026-07-30T15:42:32","slug":"sample-page","status":"publish","type":"page","link":"https:\/\/rumenstephanov.eu\/","title":{"rendered":"Home Page"},"content":{"rendered":"

[et_pb_section fb_built=”1″ module_id=”top” module_class=”signal-hero” _builder_version=”4.27.7″ _module_preset=”default” min_height=”760px” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.27.7″ _module_preset=”default” width=”88%” max_width=”1640px” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.27.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.7″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

The Search Signal \u2014 a strategist’s map<\/span><\/p>\n

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\n Finding the signal in
\n competitive<\/span> search
\n markets.
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Marketing Strategist for Service & B2B Companies<\/p>\n

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SEO, performance and strategy for service and B2B companies that need clearer decisions, better leads and sustainable growth in competitive markets.<\/p>\n

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View selected results \u2192<\/a> See how I work<\/a> Contact me<\/a><\/div>\n

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\u25ce<\/span> Signal Map<\/span> <\/div>\n

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Live<\/div>\n

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\u2301<\/text> Market noise<\/text> \u2315<\/text> Search visibility<\/text> \u25ce<\/text> Lead quality<\/text> \u2197<\/text> Sustainable<\/text> growth<\/text> <\/svg> <\/div>\n

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[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”about” module_class=”signal-about-section” _builder_version=”4.27.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” _builder_version=”4.27.7″ _module_preset=”default” width=”88%” max_width=”1640px” animation_style=”fade” animation_duration=”700ms” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.7″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

About<\/div>\n

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From search visibility to better business decisions.<\/h2>\n

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I\u2019m a marketing strategist with 10+ years of experience supporting service-based and B2B companies in competitive, fast-changing markets.<\/p>\n

My work sits at the intersection of search, performance and business strategy, with a focus on sustainable growth, analytics reliability and practical decision-making when traditional marketing tactics deliver diminishing returns.<\/p>\n

I help companies prioritise the right channels, manage technical and commercial constraints, and remain relevant under pressure.<\/p>\n<\/div>\n

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Signal Map<\/div>\n

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The signal I look for<\/h2>\n

Four signals I keep triangulating across every engagement \u2014 the map that turns noisy markets into a route worth taking.<\/p>\n<\/div>\n

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\u2315<\/div>\n

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Signal 01<\/div>\n

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Visibility Signal<\/h3>\n

Are the right pages visible for the right searches?<\/pee> <\/article>\n

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\u25ce<\/div>\n

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Signal 02<\/div>\n

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Quality Signal<\/h3>\n

Are campaigns producing leads that actually matter?<\/pee> <\/article>\n

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\u21bb<\/div>\n

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Signal 03<\/div>\n

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Measurement Signal<\/h3>\n

Can the business trust the data it is using to make decisions?<\/pee> <\/article>\n

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\u2197<\/div>\n

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Signal 04<\/div>\n

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Growth Signal<\/h3>\n

Is the strategy sustainable under budget, market and technical pressure?<\/pee> <\/article>\n

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Process<\/div>\n

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How I turn noise into direction<\/h2>\n<\/div>\n

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01<\/div>\n

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Diagnose<\/h3>\n

Technical constraints, search visibility, analytics reliability, competitive pressure and market context.<\/pee> <\/article>\n

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02<\/div>\n

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Prioritise<\/h3>\n

Channel mix, lead quality, realistic growth opportunities and expected business impact.<\/pee> <\/article>\n

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03<\/div>\n

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Execute<\/h3>\n

SEO, SEM, content strategy, website optimisation and collaboration with developers and internal teams.<\/pee> <\/article>\n

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04<\/div>\n

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Measure<\/h3>\n

Reporting, attribution, performance analysis and clear next-step recommendations.<\/pee> <\/article>\n

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Selected Experience<\/div>\n

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Selected Experience<\/h2>\n

Some roles overlap, this is a curated view of the work most relevant to search, performance and strategy.<\/p>\n<\/div>\n

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SEO Strategist \/ SEM Manager<\/h3>\n

Trait Marketing<\/pee> <\/div>\n

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2022 \u2013 Present<\/div>\n

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