The Search Signal — a strategist’s map
Finding the signal in
competitive search
markets.
Marketing Strategist for Service & B2B Companies
SEO, performance and strategy for service and B2B companies that need clearer decisions, better leads and sustainable growth in competitive markets.
From search visibility to better business decisions.
I’m a marketing strategist with 10+ years of experience supporting service-based and B2B companies in competitive, fast-changing markets.
My work sits at the intersection of search, performance and business strategy, with a focus on sustainable growth, analytics reliability and practical decision-making when traditional marketing tactics deliver diminishing returns.
I help companies prioritise the right channels, manage technical and commercial constraints, and remain relevant under pressure.
The signal I look for
Four signals I keep triangulating across every engagement — the map that turns noisy markets into a route worth taking.
Visibility Signal
Are the right pages visible for the right searches?
Quality Signal
Are campaigns producing leads that actually matter?
Measurement Signal
Can the business trust the data it is using to make decisions?
Growth Signal
Is the strategy sustainable under budget, market and technical pressure?
How I turn noise into direction
Diagnose
Technical constraints, search visibility, analytics reliability, competitive pressure and market context.
Prioritise
Channel mix, lead quality, realistic growth opportunities and expected business impact.
Execute
SEO, SEM, content strategy, website optimisation and collaboration with developers and internal teams.
Measure
Reporting, attribution, performance analysis and clear next-step recommendations.
Selected Experience
Some roles overlap, this is a curated view of the work most relevant to search, performance and strategy.
SEO Strategist / SEM Manager
Trait Marketing
- Responsible for search and performance strategy for service-based businesses operating in highly competitive local and national markets.
- Focus on lead quality, analytics accuracy and sustainable acquisition rather than volume-driven tactics.
- Work closely with clients and developers to address technical constraints, prioritise channels and maintain performance under budget and market pressure.
- Support decision-making around channel mix, technical trade-offs and realistic growth expectations.
Digital Marketing Manager
Temple Translations Group
- Led marketing strategy and performance for an international language services group operating across the UK and Singapore.
- Supported the business through periods of structural market change, prioritising relevance, trust and lead quality over volume.
- Owned SEO, paid search and web initiatives in highly competitive SERPs, contributing to sustained inquiry and revenue growth.
- Directed website rebuilds and optimisation projects with a focus on long-term visibility and measurement integrity.
SEO Manager & eMarketing Specialist
Fantastic Services Group Australia
- Ran SEO programmes end-to-end in coordination with IT and customer support teams.
- Improved on-site UX, reporting cadence and organic visibility across competitive service categories.
Proof points from competitive markets
Selected examples from competitive service markets, where sustainable growth and positioning mattered more than short-term volume.
Increased monthly inquiries from fewer than 10 to 70+, contributing to approximately +67% annual sales growth.
Earned and sustained #1 rankings for high-value local service terms over 2+ years, supporting triple-digit traffic growth and consistent local-pack visibility.
Scaled organic traffic from near zero to approximately 1,000 visits per month within 3 months, expanding the ranking keyword set to 2,100+ terms.
Secured and stabilised page-one rankings for high-difficulty commercial keywords, materially increasing click share versus lower positions.
Further details available upon request.
Where the work usually happens
Search & Performance Strategy
Aligning SEO, SEM and web performance around business outcomes rather than isolated channel metrics.
Local & International SEO
Local visibility, multi-region positioning and technical SEO for competitive service categories.
Analytics, Attribution & Measurement
GA4, GTM and reporting infrastructure that businesses can actually trust for decision-making.
Content Strategy
Content built around search intent, buying stages and topical authority in narrow verticals.
Stakeholder & Project Management
Working alongside developers, executives and internal teams to ship prioritised work.
Marketing Strategy & Decision Support
Channel mix, trade-offs and realistic growth planning when tactics hit diminishing returns.
Instruments on the console
SEO
4 toolsAnalytics
4 toolsCMS
4 toolsPaid Media
3 toolsOther
3 toolsCertifications and academic background
Certifications
Education
Bachelor’s Degree in Marketing
St. Cyril and St. Methodius University of Veliko Tarnovo
2005 – 2009High School Degree
FLS “Ekzarch Jossiff” Razgrad
1999 – 2004Need a clearer route through search, performance and growth?
Available for remote SEO, marketing strategy and performance-focused projects with service-based, B2B and e-commerce companies.